Who and Why

Our mission is to help parents and teachers raise kids who: 
  • believe in themselves 
  • know they can achieve anything they want out of life 
  • are open to new ideas and experiences
  • think about what they can do rather than what they can't 
  • are persistent and resilient
  • know that making mistakes is part of the learning process
  • handle setbacks positively and constructively
  • have ambition and motivation to achieve great things in life


Have you ever thought "If only my parents taught me THIS when I was little..."?

I have.

Let me share a short story with you...

It was 15 years ago. I walked into my parents’ apartment and fell face down onto the couch. Breaking into tears, I cried uncontrollably for what seemed like hours.

I remember how I felt to this day  -  the wrenching feeling in my stomach, the nausea, and the irrepressible desire to cry. That day my whole world crashed. 

This was the day I failed.

It was my second year of college, and I lost a math competition. Before that I had been told I was very good at math... by my parents, my teachers and of course my grandma. She told me I was a math genius! 

"How could I have lost the competition? Was I not good at it any longer? Was everyone wrong?... Now they all will be disappointed in me..."

Ah, this mental chatter... sounds familiar? Have you ever thought similar thoughts about yourself? Do you have a suspicion that your kids might have too?

Well, there is a reason for this kind of mental chatter. And it actually has a name - FIXED MINDSET. 

You see, looking back many years later I understand why it was hard for me to process that failure. I was brought up with a FIXED MINDSET (sorry, mom and dad, it's true) believing that failure was not an option. I was certain that failing at that math competition meant something profound about me; I thought it meant I wasn't smart enough. I decided right there and then I wasn't good at math and never would be.

Why do I share this story with you?

Because today I understand the power of a GROWTH MINDSET. And I want to make sure that YOU understand it too. 

If I had a GROWTH MINDSET in college, I would have not thought of myself as "being talented" in math. Instead, I would have looked at this loss in a math competition as the way to improve. I would have understood that I failed because I had not tried hard enough. I just didn't spend enough time learning math. That's it. 

Now, I want my son Michael to have a GROWTH MINDSET. I know it can literally transform his life, it is THAT powerful.

And as a parent, you too can make a huge difference for your child by making sure they grow up with a GROWTH MINDSET. That's why I created the Big Life Journal. To help you and me on this journey.



alexandra eidens

About me

Hi, I am Alexandra Eidens and here's a photo of me packing the growth mindset posters in our small condo just outside of NYC. And next to me is my son Mikey, my main inspiration for everything I do. 

I am the co-creator of the Big Life Journal. Another co-creator is my husband Scott, who is on the other side of the camera. We're so excited for this overwhelming (sometimes) success of our journal. We can't wait to see where it takes us and how many lives we will impact.

If you ever have any questions or comments, please don't hesitate to send us an email to hello@biglifejournal.com. Thank you!

Thank you for stopping by!